Industry: Web Design
Client: University Project
Service: UX Design
Date: December 2025
This project is an experimental microsite inspired by Wolf Alice’s Blue Weekend. It explores the album’s themes, moods and visuals through interactive design. Using colours and moving image, the site creates an immersive digital experience that reflects the emotional tone of each song.
This project explores Blue Weekend by Wolf Alice through an interactive microsite that treats the album as a short film rather than a playlist. The site invites users to experience the album as a night out moving through different moods spaces and songs using scrolling interaction lighting effects and moving image. Themes of water neon lighting fairytale surrealism and emotional contrast guide the visual language.
The microsite balances playful experimentation with intuitive navigation allowing users to explore freely while staying oriented. Each song is represented through animated clips interactive effects and brief written meaning creating a layered audio visual experience.
Initial research focused on Wolf Alice’s Blue Weekend album and its accompanying music videos which function as a connected visual narrative. Critical reception identifies the album as a significant creative milestone and emphasises its emotional depth and cinematic qualities. The music videos explore themes of mood and nightlife alongside ideas of isolation and escapism using high contrast lighting and neon colour palettes. These visual qualities informed the direction of the microsite and suggested clear opportunities for animation and interaction. Alongside this, user testing and constant feedback were central to the development of the project. Early testing focused on how clearly users understood navigation and interaction which helped validate design decisions as the project progressed. Feedback was consistently positive and confirmed that users felt confident exploring the site and engaging with its content. This iterative process helped refine the experience and ensured it remained accessible while staying true to the tone and atmosphere of the album.
The design of the microsite was driven by the narrative structure of Blue Weekend and the way the album’s visuals unfold like a short film. The site opens with a minimal landing page that establishes tone through colour and typography before transitioning into a TV static sequence which acts as an onboarding moment. This leads into a central room scene inspired by the music videos where the space functions as a navigational hub. Each screen within the room links to a specific song allowing users to explore the album non linearly while maintaining a clear sense of place. Visual design draws directly from the music videos using dark backgrounds contrasted with saturated colour and soft lighting effects. Motion and interaction are used selectively to support storytelling rather than distract from content. Layouts prioritise clarity and legibility while still allowing the visuals to carry mood. The overall design aims to mirror the emotional pacing of the album and encourage exploration through interaction rather than instruction.
This project strengthened my ability to translate music mood and narrative into interactive digital experiences. I learned how to balance heavy visual experimentation with usability and accessibility. User feedback reinforced the importance of subtle interaction cues and clear navigation when working with complex motion and colour. If continued I would further refine the onboarding experience and expand interactive depth within individual song sections while maintaining simplicity.
Norwich, Norfolk, UK / Bury St Edmunds, Suffolk, UK